Accenture Prepares $70m Global Push

21 February 2002

A new $70 million (£49m; €80.4m) global branding campaign is being readied by consultancy giant Accenture.

Created by Young & Rubicam in New York, the ads carry the tagline “I am your idea” and will appear on TV and airport posters as well as in business newspapers and magazines.

The campaign – to be launched in 31 countries – will run alongside a redesign of the client’s website plus extra marketing efforts such as special events and sponsorship.

Accenture, whose former parent Andersen has become caught up in the Enron debacle, spent around $100m last year on changing its name from Andersen Consulting.

Data sourced from: BrandRepublic (UK); additional content by WARC staff