25 July 2000

A survey by Harris Interactive and US Bancorp Piper Jaffray of 97,633 adult online users highlights the internet's growth and growth as a consumer sales medium.

Overall, online consumer expenditure grew in the second quarter to $8.3 billion – up 18% from the first quarter's total of $7bn.

Leading the field as America’s strongest e-commerce brand is, followed by eBay, Yahoo! and In terms of dollar sales, the prime category is travel – also the fastest growing sector with sales soaring 19% from the first quarter to $2.4bn in the second.

News source: Advertising Age - Interactive Daily