02 June 2000

Striking members of The Screen Actors Guild and the American Federation of Television & Radio Artists have been coaxed back to the negotiating table by mediators from the Federal Communications Commission. They will meet in New York on June 13 and 14 with representatives of the Association of National Advertisers and American Association of Advertising Agencies in an effort to resolve the month-long dispute over contractual terms.

Meantime, the actors’ unions are demanding an apology from commercial production house RSA Inc, owned by British brothers Tony and Ridley Scott, which recently ran an ad of an ageing bare-breasted woman with the caption, "In South Africa, this is what SAG means."

The Scott brothers, both highly successful movie directors, immediately distanced themselves from the provocative ad and the responsible RSA executive made a jet-propelled exit from the company.

News source: Advertising Age - Daily Deadline