ABN Amro Deal Puts Barclays Logo in Doubt

21 June 2007

LONDON: Banking giant Barclays could scrap its 300-year-old corporate logo if it is successful in its takeover bid for Dutch rival ABN Amro.

The eagle could become a casualty of the acquisition following reported protests by some of ABN Amro's employees that the eagle is associated with the symbol used by occupying forces in the country during the Second World War.

The merged banks would, instead, use ABN Amro's shield logo, although Barclays stressed the change would affect only its corporate branding, and that the eagle would remain in the UK.

Data sourced from Financial Times online; additional content by WARC staff