America’s leading African-American-targeted station, Radio One, has forged a deal with ABC Radio Networks to form an urban radio network available to 93% of African-Americans.
Under the deal, Radio One’s 65 stations will hand a portion of their commercial inventory to ABC’s Urban Advantage Network, which has 163 affiliates, creating the largest urban radio audience and national ad opportunities for marketers trying to reach African-Americans.
Following the deal, UAN will see its national audience jump by almost 250%, lifting it from number 25 in the list of most popular networks among 18–49-year-olds to number six.
The tie-up could extend to other areas, such as “sports, syndicated music programs, gospel and urban talk radio,” according to Darryl Brown, executive vp and general manager of ABC Radio Networks.
News source: MediaWeek.com (US)