ABC Launches UK Cross-Platform Media Report

01 March 2007

BERKHAMSTED, UK: The Audit Bureau of Circulations this week launched the Group Product Report, a new tool that enables media owners to publicise their ABC audited and verified figures across media platforms, incorporated into a single report.

ABC currently certifies not only the circulation figures of newspapers and magazines, but also attendances at exhibitions and performance data across a large range of digital media (including websites and email).

The new report delineates multiple platforms and brands allowing buyers and sellers of advertising to have a common, transparent and independent currency, plus the convenience of accessing all relevant information from one source.

Data sourced from Audit Bureau of Circulations (UK); additional content by WARC staff