ABC Certifies South African Quarterly Print Data

01 June 2006

    JOHANNESBURG - For the first time under revised and updated rules, certified quarterly data from the South African Audit Bureau of Circulations is available in a format that makes print media data more current, competitive and comparable with other media.
    According to ABC general manager Charles Beiles, year-on-year comparisons show that while daily newspaper circulations have grown by 3.7% those of weekend newspapers declined by the same percentage.
    Custom magazines experienced healthy growth (+3.7%), community newspapers (+8.0%) and consumer magazines (+5.75%).
   Certain consumer magazine categories performed exceptionally well. Those focused on 'youth' saw circulations grow 31.3%; 'wellness' titles were up 25.5%; 'home' up by 25.1% and 'woman's interests' increased by 15.8% - the latter sector with four new titles.
    Business to business magazines showed an overall significant increase in circulation of almost 25%, with those aimed at computing (+107.9%), property (+26.6%), mining (+18.6%) and general business (10.6%) reflecting the most growth.
    A particularly vibrant growth area is that of free newspapers. With 28 new titles there are now 118 free newspapers in existence. Aggregated circulation growth was almost 32%.