AAF to Launch Multicultural Center

17 July 2001

Washington DC-headquartered American Advertising Federation will tomorrow announce plans for a new initiative – a Center for Multiculturism, aimed at encouraging multi-culture diversity in advertising and marketing.

Details will be unveiled tomorrow by AAF president and chief executive Wallace S Snyder and two Democrat members of the House of Representatives - Carolyn Cheeks Kilpatrick (Michigan) and Robert Menendez (New Jersey).

At the same news conference, the AAF will also introduce its report on recommended practices for more effective advertising to multicultural consumers.

News source: New York Times