AAAA Hosts First-Ever New Business Talkfest

10 June 2003

Trends in New Business, Winning the Pitch, and Search Consultant Insights are among the arcana to which the American Association of Advertising Agencies is treating members at its inaugural New Business Summit held at Manhattan’s Millennium Broadway Hotel.

The first-of-its-kind national new business conference, staged Monday and today, is a forum for agencies, advertisers, and search consultants to gather and address the subject of winning new business in tough economic times. Also on the agenda are negotiating fairer deals, and helping agencies to stand above the crowd.

With more than 450 adfolk in attendance, the sold-out Summit is the largest industry conference the AAAA has held in New York, as well as its most successful national conference launch.

Hypes AAAA president/ceo O Burtch Drake: “The New Business Summit is a terrific opportunity for agencies to network and learn from peers, advertisers, and consultants … some of the major players in the field of new business for marketing-communications firms will allow attendees to learn firsthand the best and worst practices in new business today.”

Data sourced from: American Association of Advertising Agencies; additional content by WARC staff