7Up Pours Dollars into Grammy Awards

19 February 2001

A three-year sponsorship of the annual Grammy Awards, 2002 through 2004, has been taken-up by the 7 Up unit of UK-headquartered Cadbury Schweppes.

Although not sponsoring this year’s event, 7 Up, the eighth-ranked soft drink brand in the US market, will be the only advertiser in that category in the 2001 Awards.

News source: Advertising Age - Daily Deadline