NEW YORK: The shortlist for this year's 4A's Jay Chiat Awards for Strategic Excellence, which this year runs to 46, once again includes agencies from around the globe. In all, 187 entries were received.
Gold, silver and bronze winners, as well as the grand prix, will be announced on September 22, during Advertising Week in New York. A full list of shortlisted campaigns is available from the 4A's website.
In the brand experience category, the shortlist includes JWT Brazil for the Coca-Cola campaign “Who was better: Maradona or Biro-Biro?” and CumminsNitro, South Brisbane, Australia for its work on behalf of Tourism Queensland (“The Best Job in the World”).
Among the shortlisted entrants for the best campaign for an existing brand is TBWA\Chiat\Day of Los Angeles for the Pepsi campaign “Refreshing an Icon”.
BBH New York's work for Vaseline (“Vaseline Clinical Therapy: Prescribe the Nation”) and DDB New York's United Technologies campaign “Cross Section” also make the list.
M&C Saatchi London is among those shortlisted in the new brand campaign category for its “Forward Accountability” ads on behalf of Ladbrokes, while in the research category, The Martin Agency of Richmond, Virginia makes the shortlist for its Wal-Mart campaign “Rediscovering the Soul of Walmart”.
JWT Mumbai's work for The Times of India (“Teach India: When Over Two Million Unlettered Indian Kids Said ‘Jai Ho' ”) appears in the social strategy campaign shortlist, alongside “Full Apologies”, conceived by the Neiman Group, Philadelphia on behalf of the Coalition to Stop Pennsylvania Teens From Drinking and Driving.
Last year's Grand Prix went to JWT India for its De Beers Diamond Bride campaign, together with gold awards to Goodby, Silverstein & Partners for Rolling Rock and BETC Euro RSCG for eBay France.
Data sourced from AAAA; additional content by WARC staff