2012 MRG Awards winners announced

19 November 2012

MONTE CARLO: Thinkbox, MPG Media Contacts and Kantar Media were among the winners at the 2012 Media Research Group (MRG) Awards, which recognise pioneering work in insights generation.

As part of the MRG International Conference, a total of ten awards and a special commendation were handed out to firms which demonstrated excellence in media research during the last 24 months.

The Grand Prix was awarded to Thinkbox, the body for UK commercial television, for its research entitled Screen Life: the view from the sofa.

Looking at the impact of multi-screen viewing on engagement with TV shows and ads, this research also picked up awards for the Best Trade Body Research and the Best Research Initiative in the UK.

Elsewhere, MPG Media Contacts claimed the Best International Research Initiative prize, sponsored by Warc, for its global study on the attitudes and behaviours of consumers with tablet devices.

Kantar Media won the award for the Best Research Innovation, having been praised for its development and roll out of the VirtualMeter system for measuring video viewing across multiple platforms.

As part of the MRG Awards' distinctive commitment to recognising the contribution of strong team work in media research, Universal McCann was named the Best Research Team from a media agency.

Sparkler won the same honour in the media research supplier category, and CBS Outdoor picked up the equivalent award among media owners.

The MRG also signalled its encouragement of the industry's young talent by awarding the Ipsos MediaCT & Channel4/Nick Blake Award for Rising Star to Beckie Goodfield of Ipsos MediaCT.

In addition, the judges awarded a Special Commendation to MEC for the contribution to research data innovation made by its OmniCoRe project, which aims to revamp presentation of competitor review information to clients.

The Awards attracted a record number of approximately 60 submissions from across media and research agencies, media owners and trade associations. Submissions will be published on Warc.com soon.

A panel of industry experts judged the entries on subjects which ranged from audience measurement techniques to work on neuromarketing, the role of emotions and data visualisation.

Elsewhere, the IPA/Simon Broadbent Award, handed out to the best paper actually presented at the event and voted for by conference delegates, went to "From Postar to Avatar", by Chris Hall from JCDecaux and Russell Smither from Posterscope.

Data sourced from MRG; additional content by Warc staff