Spotlight: Recession Marketing

In the Spotlight:

The golden consumer

 

Six approaches

The golden consumerKey principles to manage budgets
 Six approachesAd strategies in times of crisis

Flagging sales

 

ANA slump strategies

Flagging salesWhy promotions may not be the answer
 ANA slump strategiesHow MillerCoors is tackling recession

US Consumers

 

Plans for the downturn

US ConsumersNew trends emerge during recession
 Plans for the downturnSales strategies to survive a downturn

A question of cash

 

Consumer behaviour

A question of cashKey questions for effective budgeting
 Consumer behaviourEight emerging
categories to target

Cheap threats

 

Changing lives

Cheap threatsPremium brands vs. value alternatives
 Changing livesRecession shapes shopping activities

It's best to invest

 

Budget better

ItHow to move from surviving to thriving
 Budget betterWhy spending cuts can be a good idea

Successful recessions

 

Media meltdown?

Successful recessionsHow big brands have beaten the downturn
 Media meltdown?Media winners and losers in a recession

Partnership matters

 

Consumer insight

Partnership mattersClients and agencies during a downturn
 Consumer insightHow advertisers can 'pump the slump'

Beating the blues

 

Fame and fortune

Beating the bluesWhy staying green could be the answer
 Fame and fortuneWhy brands should spend in downturns

Budget setting

 

Knowledge is power

Budget settingWhy cutting spend will delay recovery
 Knowledge is powerDownturn doesn't mean disaster

Euro crash?

 

Getting a gameplan

Euro crash?Should Europe fear a downturn?
 Getting a gameplanTested strategies for an economic crash

Axeman cometh?

 

Retail worries

Axeman cometh?Why the next slump could be different
 Retail worriesWhy the strongest brands will survive

Penny pinching

 

BMW: driving sales

Penny pinchingWhat to prioritise if your budget is cut
 BMW: driving salesConsistency pays in good times and bad

Diamond dilemma

 

Shareholder value

Diamond dilemmaHow De Beers coped in the 90s' downturn
 Shareholder valueLBS's Patrick Barwise on the long-term view

Love over gold

  
Love over goldHow one premium coffee prospered
   


RECESSION REVISITED



"Put It Away, Bough"

What we can learn from the 1996 Barclaycard campaign that bucked the economic trend
Toothsuckers vs the Go-For-Its


Jeremy Bullmore mixes wit with advice about dodging the full impact of recession




 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc
  |    |  
Spotlight: Recession
Recession home

Recession Marketing
Adspend Rollercoaster

Case Studies

Learnings from the Past

Brand & Advertising Strategy

Media & Research Impact

Consumer Attitudes