Spotlight - Warc

Spotlight: Marketing in Asia-Pacific

Decoding the mindset of the Indian financial consumer

Also in the Spotlight:

Asia-Pacific adspend			The Indian Market
	Digital boost expected for 2010			Brand learnings from the Maharaja Mac

Past, present, future			Innovation
	A review of research methods in China			Driving success in Asian markets

Advertising in Asia			Regional trends
	Proving ad effects rises up the agenda			From counterfeits to CSR and creativity

Finding insights			Chinese consumers
	What Research 2.0 means in Asia Pacific			Spending trends and plans in the downturn

Paying for ads in Japan			McIndia
	Remuneration trends for Japanese ads			How a long-term strategy paid off

Agencies in China			Japanese forecast
	Clients, consumers and compensation			The outlook for Japanese adspend

Media matters			Social networking
	How young Asians are using media			Keeping up with young Asian consumers

New media			Life of luxury
	Trends in Thailand and Singapore			The needs of the emerging affluent

Technology and youth			Celling out
	Insights from ten Asian markets			Why India's mobile market is booming

Marketing in China			Indian retail
	Why big brands need a unique approach			Why regional brands rule the fmcg market

A new dynasty			Lost in translation
	Can China become a brand superpower?			Why brand ads don't work in Japan

Media market Asia			Food marketing
	What can $1000 buy in 8 different states?			How Australians learned to love lamb

Mind maps of India			East vs West
	How change is afoot in Indian culture			Analysis of Asia's evolving markets

Early adopters			Islam and Coca-Cola
	Learning from hi-tech trends in Korea			Towering ambitions: branding Malaysia

Editor's choice:

New Markets
China/ Marketing to China's second and third tier cities

Brand China
Fascination or fear? The associations today

New Trends
Understanding Chinese consumers

Self Expression
Meet the Photoshop generation

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Spotlight:
Marketing in Asia-Pacific

Asia-Pacific home

Asia-Pacific marketing

Marketing in Asia

Global insights from Asia

Consumers in Asia-Pacific

Asian audiences profile

Asian vs non-Asian consumers

Key Asia-Pacific markets

Korea, other markets

Asia-Pacific mkt intelligence

Key Asian industries

Australasian Marketing

Marketing in Australia

Australian case studies

Marketing in New Zealand

New Zealand case studies

Asia-Pacific brand icons

industry sectors

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