Media

"Media is first an audience gatherer, then an ad engagement gate-keeper. It can assist engagement by attracting an audience suited to the message and by keeping them attentive ... or not."
Erwin Ephron,
US advertising author

Society

"In the absence of traditional authority, advertising has become a kind of social guide. It depicts us in all the myriad situations possible to a life of free choice. It provides ideas about style, morality, behavior."
Ronald Berman,
US historian and author

Digital

"Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine."
Sergey Brin,
co-founder, Google

Creativity

"A good advertisement is one which sells the product without drawing attention to itself."
David Ogilvy,
advertising pioneer and founder of Ogilvy Group

Business

"Emotion, passion, ideas, simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business."
Kevin Roberts,
CEO of Saatchi & Saatchi

Research

"It is not possible to make a realistic test of the effectiveness of a commercial in a laboratory situation ... Until this simple but uncomfortable truth is grasped much advertising research will go on being sterile and unproductive."
Alan Hedges,
advertising author

Recession

"It seems that the single biggest culpable error made by marketers is the failure to realise that, in a recession, proactively controlling cost becomes as important a marketing skill as great creative insight."
Charles Kirchner,
Marketing Supply Chain International

Marketing

"Towards the end of the 20th century, marketing companies were converted to a belief in integrated communications. And at exactly the same time, the purveyors of those communications disintegrated completely."
Jeremy Bullmore,
author and former JWT executive