Industry Sectors: New on Warc
Financial services: research into advocacy  | Sector AnalysisFor sectoral analysis and adspend trends across the major markets of Europe, see our Xtreme Digest reportsIn the NewsSmirnoff goes digital in UK LONDON: Smirnoff, the vodka brand owned by Diageo, is set to spend around 20% of its marketing budget on digital media this year, and is also placing a heightened emphasis on social networks, as it seeks to connect with a younger audience. More ...  Kellogg benefits from boosting adspend BATTLE CREEK, Michigan: The Kellogg Company, the cereal giant, posted a double-digit increase in its advertising expenditure during the last quarter, and plans to continue investing in communications over the rest of 2009, as it seeks to further strengthen its brands. More ... More News >> Stay AheadSign up for the Monthly Update email for this page |
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