Industry Sectors: New on Warc

Financial services: research into advocacy

Word-of-mouth: The importance of customer recommendations in rebuilding the reputations of banks
Oct 26, 2009

Leisure

Turning a swamp into an adventure park
Nov 16, 2009

Food

Making Debbie & Andrews 'real'
Nov 13, 2009

Health

SoloSTAR® unique pen injector design
Nov 12, 2009

Cosmetics

Launching Boots into mainland Europe
Nov 11, 2009

Beverages

How a challenger brand took on Lipton
Oct 21, 2009

Automotive

How auto brands can cope in the crisis
Oct 15, 2009

Financial Services

New strategies for the post-crunch era
Oct 6, 2009

Travel & Tourism

Queensland's "Best Job in the World"
Oct 6, 2009

Business services

Xerox gets emotional in the B2B market
Sep 28, 2009

Electronics

How Sony Australia got 'Internet famous'
Sep 23, 2009

Sector Analysis

For sectoral analysis and adspend trends across the major markets of Europe, see our Xtreme Digest reports

In the News

Colgate Palmolive targets emerging markets
NEW YORK: Colgate Palmolive, the household goods giant, is heightening its focus on several key emerging markets, which it expects to be among the main drivers of growth over the course of next year.
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China poses challenges to luxury brands
BEIJING: The target audience for luxury brands in China tends to be much younger than in areas like the US and Europe, posing a range of challenges to premium brands seeking to make inroads in this vital market.
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