Media: New on WARC


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Back to the future

Back to the future

Digital competition

Digital competition

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Media effectiveness

Media effectiveness

ESOMAR WM3 Day 2

ESOMAR WM3 Day 2

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ESOMAR WM3 Day 2

ESOMAR WM3 Day 2

ESOMAR WM3 Day 1

ESOMAR WM3 Day 1

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Recall versus real-time

Recall versus real-time

Captive audience

Captive audience

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Newspapers

Newspapers

Agent-based models

Agent-based models

 

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In the News


P&G shakes up Chinese media strategy
GUANGZHOU: Procter & Gamble, the world's largest consumer goods company, is shaking up its Chinese media buying function by moving responsibility for all price negotiations in-house by September.
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European media planners look online
DÜSSELDORF: Some 79% of media planners in Europe intend to increase their online spending in 2009, but will direct their web budgets into a variety of different areas, a new study conducted in 14 countries has found.
More ...

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