Media: New on Warc

Measuring advertisement effectiveness

Mixing methods: Exploring consumers' responses to TV commercials with both qualitative and biometric methods
Jan 27, 2010

TV sponsorship

Lifting short-term sales like a TV spot
Feb 5, 2010

Speed of share

Content travels as fast as consumers want to share it
Jan 12, 2010

Optimising media

Get the most out of channels with neuroplanning
Jan 6, 2010

Media research

Measuring UK audiences in 2010
Dec 7, 2009

TV advertising

Reports of its death have been greatly exaggerated
Dec 7, 2009

Interactive television

Comparing three advertising formats
Dec 1, 2009

Social media

Measurement is
not impossible
Nov 27, 2009

Psychological distance

Does place matter when shopping online?
Nov 26, 2009

Media & Technology

Digital insights into niche audiences
Nov 26, 2009

ad:tech New York

Social media strategy from Pepsi and CNN
Nov 8, 2009

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In the News

More Europeans have a "connected lifestyle"
BASINGSTOKE, UK: A growing number of European consumers have a "connected lifestyle", according to a report from Motorola looking at media habits in five different markets.
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UK ad market to return to growth in Q3
LONDON: The advertising market in the UK will return to growth in the third quarter of this year for the first time since 2008, a new forecast from the Advertising Association and Warc has predicted.
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