Media: New on Warc

Media mix effectiveness

Cross-media research: How measuring across different channels can improve the holistic effect of campaigns
Oct 26, 2009

ad:tech New York

News Corp offers
its online vision
Nov 6, 2009

ad:tech New York

Adapting to digital: MTV, AOL & Comcast
Nov 5, 2009

Social networking

How Americans are using social media
Nov 3, 2009

Global Adspend

Consensus forecasts for major markets
Oct 30, 2009

Social media

Global trends in social networking
Oct 29, 2009

Brand contact

Where to spend the marketing budget?
Oct 26, 2009

Data

Media costs from major global markets
Oct 13, 2009

Print media

Tummler: there are some signs of hope
Oct 12, 2009

Measurement

CIMM members want better measurement
Sep 23, 2009

Planning

A guide to producing perfect media plans
Sep 22, 2009

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In the News

Ad spend heads upwards at ITV
LONDON: ITV has reported a resurgence in advertising spending, led by food retailers, cosmetics brands and telecoms.
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News Corp banks on cable growth
NEW YORK: News Corporation has reported an 11% increase in profits in Q3, prompted largely by cable TV growth in the US.
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