Media: New on WARC
Goodbye to demographics? Same difference: Joe Mandese reports on how online data is enabling consumer-targeting by past behaviour rather than age Apr 14, 2008  |     In the NewsNewsCorp Still Open to MySpace Talks NEW YORK: The future of social networking website MySpace, part of the News Corporation empire, is off the agenda for the time being, following the collapse of negotiations between Yahoo and Microsoft. More ...  Television Stakes Claim for US Adults' Time NEW YORK: Television continues to command a significant portion of American consumers' attention, according to a new study from the Television Bureau of Advertising. More ... More News >> |
Media Planning
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Media fragmentation
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Coverage, reach
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Media buying
Channel planning
Recency & frequency planning
Media fragmentation
Media mix
Media research
Coverage, reach
Scheduling & targeting
Media Channels
