Marketing: New on WARC

Market Leader new issue

After the recession: This paper takes a look at how banks can get close to their customers again and win back their loyalty.
Jul 3, 2009

Digital vs traditional

Market Leader: the rise of new media
Jul 3, 2009

Social media

Market Leader: The web and marketing
Jul 3, 2009

It's all in the brain

Market Leader: Gender differences
Jul 3, 2009

Innovation

Driving success in Asian markets
Jun 29, 2009

Effectiveness

Are your recession strategies flawed?
Jun 5, 2009

Marketing jigsaw

Effective approaches to accountability
Jun 5, 2009

Cross-media trends

Advertiser attitudes in Japan
May 20, 2009

Marketing success

Sales strategies to survive a downturn
Apr 30, 2009

Budgets

100-year analysis of recession budgeting
Apr 20, 2009

Just be the best

LBS's Barwise on the differentiation myth
Apr 9, 2009

Market Leader

Read all the articles celebrating the Marketing Society's 50th anniversary.

In the News

P&G shakes up Chinese media strategy
GUANGZHOU: Procter & Gamble, the world's largest consumer goods company, is shaking up its Chinese media buying function by moving responsibility for all price negotiations in-house by September.
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US giants focus on quality and value
NEW YORK: Major companies like Procter & Gamble and Starbucks, and supermarket chains such as Kroger and Supervalu, are all seeking to adapt their approach to "value" in the US as they and try to tap in to changing consumer trends.
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