Marketing: New on WARC

Realigning your marketing

Are you in synch? why a reappraisal of your systems and incentives will bring a boost to your marketing effectiveness.
May 6, 2008

International retail

Can Tesco really succeed in the US?
Apr 2, 2008

Forecasting

Five ways that forecasts can fail
Mar 17, 2008

Retail threat

How strong brands can survive a slump
Mar 5, 2008

Beating a downturn

How marketers can profit from recession
Feb 21, 2008

Recession strategies

Ways to approach a marketing recession
Feb 20, 2008

Marketing management

Turning around category declines
Feb 6, 2008

Management

An interview with Roisin Donnelly, P&G
Jan 30, 2008

Business transparency

The benefits of an open business
Jan 23, 2008

Strategy

What marketing can learn from politics
Jan 16, 2008

Customer innovation

Harnessing bright consumer ideas
Jan 9, 2008

Recession

For how to cope in a downturn, visit our new Spotlight Recession page.

In the News

Unilever Boosts Sales Despite 'Challenging Conditions'
LONDON: Anglo-Dutch consumer goods giant Unilever reports solid sales in the first quarter of this year, with the likelihood of continued growth throughout 2008.
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The Shape of Things to Come? UK Regulator Shares Future Vision
LONDON: "I have seen the future and it works," wrote US journalist Lincoln Steffens in 1921. Unfortunately, he was referring to Soviet communism and is not now remembered for his prophetic accuracy. UK communications regulator Ofcom, is likewise taking a flier on the future.
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