Media trends: International and specific countries

 

The Indian market has caused a stir in almost every international business market, which is unsurprising given the size of its population provides access to a huge number of consumers via a democratic ...

This paper describes the creative approach of the newly developed Communication Index (CI), which compares the diverse communication patterns of China and India and potential marketing applications. T ...

In his regular posting from Madison Avenue, Joe Mandese discusses some findings on media usage revealed by the annual VSS Communications Industry Forecast. This not only shows that advertising's role ...

Separation of the main media categories ingrained in audience measurement is increasingly jeopardised by reality: affordable, easy-to-use communication and multi-media devices, maximising freedom of c ...

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media. Economic disparity among social groups makes p ...

This paper describes how the mainstream media channels are fragmenting across Asia, and new digital communications possibilities are proliferating. With so many new channels to experiment with, and so ...

As if the break-neck growth of Russian TV advertising, and the dominance of sales houses were not enough to cope with, a new law limiting commercial minutage to 15% per hour in 2008 has just been pass ...

Reviews the current state of US media channels. Discusses radio, digital radio, radio websites, syndicated television, Yellow Pages, magazines and the interest in `engagement', network television, new ...

Bruno Beltrami, managing director of Publieurope the international sales division of the Mediaset Group, looks at the global/local advertising issues, and explains the 'multi-local' approach developed ...

Along with the economic reform and innovation of information technology, China’s cross media market has changed rapidly in the past decades. The purpose of this study is to better understand China’s c ...

This paper looks at what propels a home to finally shift or even to sample a new disruptive programme. The recent launch of Indian Idol (the Indian version of American Idol) is used as a test case. Un ...

Stephen White, chief executive of Effective Media Management (EMM), and Charles Dawson, an independent marketing and media consultant, reflect on the risks inherent in managing big international media ...

A study was undertaken to examine consumer socialisation variables among Korean and American young adults. Many studies have been undertaken that focus on American consumers and the consumer socialisa ...

Discusses the new multicultural nature of American society, and how the Walt Disney company is taking account of this with its media channels.

This paper is based on the recent extreme political and economic uncertainty in Argentina and which presented an opportunity to study the relationship between the public and the media mix in this situ ...

This article, and one to follow in the next issue, are adapted from a scene-setting chapter in the book From Mao and the Millennium: Chinese Television in Transition, edited by Andrew Green, which dea ...

Joe Mandese examines US media expenditure and discovers there has been a marked change with local media making gains at the expense of national media. He suggests that US advertising is more concerned ...

Bella Thomas' analysis of western TV sheds some long-standing myths and has definite implications for marketers. Drawing on a range of different studies, she argues that as a country becomes more pros ...

In a rapidly unifying world where communication is gradually becoming universally homogenous, there remain certain core regional differences in response, rooted in the more robust cultural values and ...

Joe Mandese ponders the implications of the US going to war, and its likely effect on advertising revenues. He examines the effect the early 1990s Kuwait/Iraq conflict had on the US share of globa ...

In this first of a series of articles on media economics Tim Ewington discusses whether the advertising industry is really in recession. He examines data from 16 countries over twenty one years which ...

Peter Fiddick raises the question of the wisdom of the UK Government stating that it would press the US Federal Communications Commission to drop entry barriers. This is related to the publication ...

Describes the current state of television (and some other media) in France. The public sector part of it seems to be in difficulty.

Presents results of a major research study in China, covering not only more cities than before but also the rural areas. Results quoted cover a range of products and media use, with attitudes to livin ...

Irish TV catches up. Ownership of TV sets, video recorders, etc. now almost equals of the UK, and it is one of the most highly cabled countries in Europe. Viewing trends are analysed, and the switch f ...

The next millennium will dawn with the Saudi young people at the helm of affairs of this large and powerful Islamic nation. Today, the young people comprise 62% of the Saudi population, which is growi ...

Describes how advertising and, especially, media buying are organised in Japan. The Japanese advertising industry has resisted Western ideas, although it is slowly changing under the pressure of reces ...

An overview of the prospects for digital TV. Discusses: first steps; regulators; the market; infrastructure; consumers; and whether and how TV consumption habits will change. The difficulty of forecas ...

This paper demonstrates that harmonisation is no longer valid given the fragmentation and subsequent reconstruction of conventional media around a new media hub, the Internet. It argues that harmonisa ...

In complete contrast to those media surveys which focus on media consumers, this paper aims to reveal the other side of the coin, by taking a closer look at MNCs (media non-consumers). The field selec ...