Media and consumers: How people use media

 

Communication effectiveness research is moving away from investigations of advertising's forms, content and the degree and type of consumer involvement, to a greater focus on the process of reception ...

This short article discusses research published by IBM's Institute for Business Value carried out in five countries, covering a range of topics from media exposure and device ownership to advertising ...

As a media source striving to provide independent information to Belarusians, Radio Free Europe/Radio Liberty (RFE/RL) sought to understand the way young activists in this authoritarian country gather ...

In his regular posting from Madison Avenue, Joe Mandese discusses some findings on media usage revealed by the annual VSS Communications Industry Forecast. This not only shows that advertising's role ...

Engagement in media by consumers has emerged as an important area of interest for media providers, advertising agencies, and advertisers. This article empirically investigates a set of dimensions of e ...

This paper addresses the key issue of how consumers, particularly young adults, perceive new audio entertainment options. It provides insight into how listeners choose their entertainment sources, the ...

Separation of the main media categories ingrained in audience measurement is increasingly jeopardised by reality: affordable, easy-to-use communication and multi-media devices, maximising freedom of c ...

With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach. T ...

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media. Economic disparity among social groups makes p ...

The advertising industry is crossing an inflection point, passing from the conventional mass media interrupt and repeat model for advertising to a family of advertising models centered on relevance. T ...

Joe Mandese, in his regular comment column, discusses two current opposing trends in the media business: firstly, trying to measure and understand the media platform's contribution to the message, and ...

This report looks at the results of the Mediascope Europe Study produced by the European Interactive Advertising Association. It includes an assessment of how people allocate their time across media i ...

This short report provides a brief summary of the Communications Industry Forecast published by Veronis Suhler Stevenson, including data on US consumer spending on TV, print and online media, and pred ...

Digital technology is growing at an explosive pace, and today, the penetration rate of mobile communication devices, and the carriers' revenue generated from voice calls, has reached a saturation poin ...

Teenagers are often described as insatiable consumers who are at the forefront of the development of media and communication. However, there are other sides to the story. Always being connected and av ...

How can organizations influence consumer engagement in the converged world? This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services. A ...

This report summarises some of the findings of Ofcom's (the UK’s communications regulator) annual report, The Communications Market 2006. The publication deals with the UK communications market as a w ...

Discussion with Jeffrey and Bryan Eisenberg, authors of a recent book 'Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing', showing how businesses can optimise increasingly ...

This paper describes a research initiative designed to better understand the nature of how audiences consume television and online content. Through a data fusion process joining two separate responden ...

This paper looks at the advantages of a sequential ethnographic research methodology, using in-situ observations of media usage by an ethnographer, a surveillance set, creative diaries and in-home exp ...

In the multimedia environment, advertisers have to decide how to allocate investment to different media. Because there is different consumer behaviour and different relevance of performance indicators ...

This paper offers the essentials to understanding consumer behaviour in a multimedia and digital world, with a focus on topics including: what a consumer expects from media in the broadest sense; for ...

The IPA TouchPoints Initiative is a UK and global first. The initiative, led by the UK communication agencies, has produced the first holistic view of how consumers use a wide range of media channels, ...

This paper seeks to advance the discussion on the benefits of cross-platform integrated buying and selling of advertising. Using the news audience on the internet and for traditional media, it looks t ...

This paper is a further development of the concept of a consumer media consumption model that was first introduced at the 2004 WAM conference. At the 2005 WAM conference in Montreal, the practicality ...

In this introduction to Admap's report on consumers & media, Roderick White discusses the knotty question of how people use and relate to media. What makes this particularly fascinating and complex is ...

The latest Common Good research programme focuses on helping government departments communicate more effectively with older people. Over 65s are a growing demographic within the UK and the rest of Eur ...

Consumers increasingly control the dialogue with brands. This means the old intrusion/interruption model upon which communication planning has been historically based is increasingly less effective. W ...

The IPA TouchPoints project comprises a 7 day electronic diary completed every half hour accompanied by a 48 page lifestyle questionnaire. TouchPoints objective is to ‘connect’ the six main media audi ...

This study looks at adolescents’ attitudes towards materialism in urban China. Since the one child per family policy was introduced, parents’ expectations of their offspring’s material success have ri ...