Marketing the media: Media buying shops, independent...

 

In his regular posting from Madison Avenue, Joe Mandese revisits the growing influence of Google, and discusses why it is recruiting so much media planning talent.

Joe Mandese discusses recent books by the heads of some leading media shops - and how they present a compelling case that digital media are changing everything we know about our business. Ads are now ...

Joe Mandese looks at the relatively new world of creative media awards, and the reasons why Omnicon's OMD unit seems to win more than most. The key seems to be close working with their creative counte ...

Mergers, acquisitions and consolidations have left just six main media buying points across the globe - and a multitude of tiny non-aligned, mainly local media shops. Stephen White, chairman of Effec ...

The background to this study explains that in 1964 more than 80% of adults read a newspaper but now this had reduced to 55%. The campaign objective was to re-engage core readers who were defined as e ...

In this paper the author traces the history and development of media buying services (or buying shops) in the USA and Europe. He considers the changes in the media and business environment that have ...