Television: Programmes

 

For television programs, positive word of mouth (PWOM) is four times more common than negative word of mouth (NWOM). PWOM also had a positive impact on those it reached, while the effects of NWOM were ...

This paper explains how a new standardized Norm-based television program Quality evaluation Index (NQI) research method has been formulated and utilized to assess television program quality and resear ...

The purpose of our study is to investigate the negative influence of textual images of damaged women characters in soap operas on the female consumers who constitute the majority of viewers. We begin ...

Measures of TV program effectiveness rely on exposure broken out by demographic categories as the standard for purchasing commercial time. Attitudes toward a program might provide supporting evidence ...

Comments on television (and other) advertising by six members of the ANA Television Committee. Topics covered: 1) has TV programming degenerated?; 2) advertising to children under eight; 3) views on T ...

Describes the development and benefits of advertising self-regulation in the United States. NARC (National Advertising Review Council) is the advertising industry alliance of the AAAA, AAF, ANA and CB ...

Ardi Kolah, who invented the concept of Brandcasting and set up a company, Brands as Broadcasters, five years ago, argues that conventional advertising is out of date and that a new paradigm is needed ...

Programme Ratings, both actual and forecasted, are the trading currency of the TV industry and therefore the key piece of information that any operator involved in the TV business is mostly interested ...

The purpose of this paper is twofold: explore the impact of an Interactive Program Guide (IPG) on TV tuning once an IPG is deployed in a home; and explore the use of IPGs, user feedback, advertising e ...

All research and media exist by definition, like everything else, in context. The cultural shaping of (expectations) of methodologies, presentations, analytics, and values is not a surprise and while ...

One of a number of expert reviews of the US media scene produced in March 2003, and looking at 2003/4. This one looks at the success of network TV in the USA - particularly with reality TV shows.

Bella Thomas' analysis of western TV sheds some long-standing myths and has definite implications for marketers. Drawing on a range of different studies, she argues that as a country becomes more pros ...

This study investigates possible factors in prediction error for audience share for new prime-time television programmes in the USA and Korea. While previous studies have focused on the factors affect ...

The author explains that some TV networks have announced strategies to introduce 'family friendly' programming and asks what this kind of programming really is and whether the moves are likely to succ ...

A review of trends in Canadian television audiences, especially for different genres of television programs on Canadian English and French TV, and with particular reference to interest in public affai ...

Increasingly, as channels and programs are aired, their competition has encountered revolutionary changes in a broadcasting context. These have led to the need for more simplified and manageable segme ...

In early 2001, the author looks at the challenges and opportunities for domestic television in the USA - especially in the light of station consolidations and programme syndication.

Faced with more networks each year and an overwhelming number of program hours, viewers in today's multichannel households successfully whittle down dozens of networks to 12 or 13 regular choices, and ...

The authors recently analyzed findings from effectiveness tests using EEG technology to measure levels of attention, interest and involvement with audio/visual stimuli. Tests were conducted to determ ...

Television's evolution, especially in view of the changes affecting it (satellites, interactivity, cable TV, mixture with Internet, etc.), will continue to develop via the quality of its proposals. Of ...

In early 2000, the author looks at the challenges and opportunities for ad-supported syndicated programs in the USA - especially its rapid growth, day-part strengths and 18-34 targeting.

Argues that US television is no longer providing an adequate balance of programmes for all tastes: there are too few shows suitable for family viewing.

Advertisers and agencies should help to create positive, uplifting, high-quality programme choices for viewers, particularly in the early evening hours. A recent survey showed that more than 80% of co ...

The on-air marketing communications of UK television have developed significantly over the past decade. Yet despite their salience and their increasing strategic importance to broadcasters, the topic ...

This paper describes findings and practical applications of a 1998 quantitative study conducted in six countries including Argentina, Brazil and Mexico by Nickelodeon, Just Kid Inc., and Research Inte ...

The author took part in judging for the Monte Carlo Television Festival. Judges had to consider not just artistic values of the production companies who entered, but also co-production initiatives wit ...

The Forum for Family Friendly Programming lobbies for less violent and higher quality TV programmes in the interests of advertisers.

The paper makes the case that many TV stations underuse the opportunities offered by media research. We distinguish research for learning (program department, general management) and research for teac ...

Increasing use of TV planning optimisers focuses more attention on the qualitative aspects of TV planning, already assuming greater importance because of a) TV fragmentation, b) increasing costs and c ...

This research examines television programme rescheduling to maximise total ratings for one network across a week. Respondents read these rescheduled programme schedules and choose the network to watch ...