Television: Pay TV

 

This paper demonstrates how a well conceived and executed, practical research programme can help achieve a significant turnaround in business performance. The research programme ultimately informed de ...

The attitudinal classification studied in this research shows a strong predictive validity in the segmented world of subscription channels. This predictive validity was assessed within the nationwide ...

The research objective of this paper is to examine viewing behavior and trends arising from diverse U.S. broadband television audiences and their adoption and use of programming and technologies that ...

The author argues that sponsorship of pay-per-view events via TV and/or web-cast can reap rewards far greater than indicated by the final number tuning in. The real value is in the collateral promoti ...

The idea that you can use television to sell events one at a time, like movie theatre or sports stadium tickets has been one of the big ideas of television ever since the ability to address individual ...

The campaign that launched a pay-per-view film services available on digital TV (u>directfilms). The case study reviews the rapidly changing market and the problems encountered in launching the first ...

An overview of the prospects for digital TV. Discusses: first steps; regulators; the market; infrastructure; consumers; and whether and how TV consumption habits will change. The difficulty of forecas ...

This paper identifies the different ways in which media developments lead to ever smaller audiences being examined within people meter systems. The consequent unreliability of much people meter data ...

Because of the increasing number of channels available to subscribers in the pay TV environment in South Africa, including niche channels, information on viewing habits with regard to cross channel-vi ...

A paper from the second European Television Symposium, Brussels, November 1988. The author describes and discusses the picture quality of the systems competing for the satellite market and how they co ...

The authors argue that live television is preferred even to tape-delayed broadcasts because indeterminate consumption experiences unfold in ways that are not already decided and are thus more exciting ...