Television: New technology, implications

 

Rob van den Dam, European Telecommunications Leader for the IBM Institute for Business Value, argues that the traditional TV advertising model (centrally scheduled programmes delivering real-time adve ...

Olivia Johnson, planning director at Hooper Galton, debags three popular myths of TV: no one watches it any more; it is too expensive; and TV advertising doesn't work like it used to. She then explain ...

Tess Alps, chief executive of Thinkbox (the central marketing body for commercial TV in the UK), unravels the reasons why despite 2006 being a great year for UK television, the headlines were relentle ...

In this introduction to Admap's special feature on television, Roderick White reviews the current state of the medium, and finds that it remains remarkably robust despite predictions of its demise. He ...

Discusses trends in broadcast media. Take-up of emerging media (mobile, internet etc.) will be largely driven by perception of the clutter problem in TV. Interest in `engagement' and how media work to ...

The ease with which consumers can now avoid television advertising is driving a proliferation of new media channels as well as shorter commercials (discussed). The danger is that this will devalue adv ...

Discusses the changes in media, the growth of new channels, and how marketers and media planners are responding. Specific points discussed include: new technologies will coalesce rather than continue ...

Patrick Christian, founder and managing director of Packet Vision, describes the exciting world of Internet Protocol Television (IPTV), where TV programmes are delivered via broadband networks to stan ...

A discussion with Joseph Jaffe, author of `Life after the 30-Second Spot'. The 30-second spot is a metaphor for traditional mass-marketing, which assumes a simple relationship between exposure and re ...

Comments on television (and other) advertising by six members of the ANA Television Committee. Topics covered: 1) has TV programming degenerated?; 2) advertising to children under eight; 3) views on T ...

Horst Stipp, senior vice president, primary and strategic research, at NBC Universal, discusses the two big issues of 2004, in US advertising circles. The first is product placement (or product integ ...

Advanced Television will end the 100 year master/slave relationship between the mass media and the audience. The media, the marketer, and the audience will all benefit from time shifting, addressabili ...

Jean-Paul Edwards, head of media futures at Manning Gootlieb OMD, describes four key trends that influence how new technologies are developing. Firstly consumers are increasingly choosing whether to ...

Tom Woodnutt and Fiona Jack, Green Light International, discuss the future of TV advertising in an era when consumers seem to resent advertisements and have the means to avoid them (the empowered cyni ...

In this month’s contribution to ‘Media ink’, Joe Mandese considers the impact of digital video recorders and reports on recent US research from Paul Woolmington (US Media Kitchen) and Lee Smith (Insig ...

Andrew Green, Billets Worldwide, describes the gathering problems facing TV companies and TV advertisers in the USA (and quite possibly elsewhere). These problems stem from a questioning of the tradi ...

The research objective of this paper is to examine viewing behavior and trends arising from diverse U.S. broadband television audiences and their adoption and use of programming and technologies that ...

By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States. Also, Nielsen has established an offline t ...

There is much current discussion of iTV finally reaching a critical mass. However, these discussions tend to lack context – how rapidly are interactive TV (iTV) applications being rolled out? How are ...

There is great interest in the development of television technologies such as PVRs, VOD and Interactive TV. Forecasting the consumer response to these new technologies should take the recent history o ...

Bill Gash summarises the present state of interactive television. He lists the additional uses the medium can be used for outside of normal viewing and believes that games and betting are the most po ...

Mark Cripps reviews the progress of interactive television and reports that of the 24.7 million household who have TV just over 9 million have iTV. It is suggested that the Government's proposals for ...

Nigel Sheldon reviews the likely developments of TV and predicts that mass audience TV shows will survive but interactivity will become an increasingly important feature. He quotes from two Henley Cen ...

Explores the extent to which the UK public is empowered to make decision on how to use broadcast and new media, the findings being based on qualitative and quantitative research carried out over ten y ...

The author confronts the role of new Internet appliances and the convergence of TVs and PCs. He propounds the 'Law of Unintended Consequences' and concludes that forecasting future media behaviour wi ...

This paper focuses on four areas in which Nielsen Media Research (NMR) is making considerable strides towards improving the quality of the data that it gathers from its diary samples and its metered h ...

In September 2000 Nielsen Media Research installed in the Boston DMA the first of 600 households as part of its plan to introduce People Meters to local markets. With the sample at 420 households inst ...

The promise of digital technology is to make business processes 'better, faster, cheaper'. The author considers whether this is so in the life of a TV commercial - especially the production, distribu ...

`Brandcasting' means using television-style content to drive desired consumer and customer responses. In contrast to traditional commercial broadcasting, the brand owner controls the channel content. ...

DVR technology and the convergence of digital media in the home will bring about a media and perhaps even a cultural revolution — TV on our own terms. With this control, consumers will have a much str ...