Television: Branded entertainment

 

This article discusses advertising on mobile phones through the provision of video content. The prospect of forming engaging relationships with a young market that is hard to reach by other means is a ...

As audiences increasingly find it easy to avoid commercials, advertisers are making more use of branded entertainment. This harks back to the early days of television, when there was often a relations ...

ABC in partnership with OMD conducted research to understand the advertising impact of a product integration during the American Music Awards (AMAs) telecast on November 14, 2004. The research compare ...

With sponsorships and branded entertainment on television taking many different forms (Placements, Content Integration, Story line Integration, Sponsorships, Content Associations, etc.), the challenge ...

Reports an ANA survey into advertisers' attitudes to branded entertainment (product placement in television etc.). Three quarters of US advertisers are using it. Main reasons for using it are, not fea ...

Comments on television (and other) advertising by six members of the ANA Television Committee. Topics covered: 1) has TV programming degenerated?; 2) advertising to children under eight; 3) views on T ...

Six papers by graduate students, introduced by their supervisors. All are on various aspects of branding. They cover: branding in the pharmaceutical industry; how to achieve 'buzz'; 'retro' brands (i. ...