Television: Audience attitudes, behaviour, viewing

 

This paper provides a wide-ranging review of TV viewing covering subjects including TV programmes as a context for advertising, ad avoidance and rejection, the processing of TV programmes, ad clutter ...

To help increase the effectiveness of television broadcasting and advertising, this article studies audience viewing behavior by investigating the antecedents and consequences of audience satisfaction ...

As the main goal of the Dutch TAM, SKO is to accurately measure all TV viewing it was necessary to solve the problem of Time Shift Viewing (TSV). In Holland, the rollout of PVRs as well as Video on de ...

Increasingly, the new mantra among today’s leading advertisers is, “Know your consumers! Know who they are, what they’re doing, and when, where and why they’re doing it.” These goals translate into im ...

This paper records a continuation in a series of studies launched to appreciate TAM ratings in a holistic manner. Pure quantitative or qualitative studies often stop short of giving the user a complet ...

In January 2005 the Dutch Advertisers Association (BVA) presented the results of an observational study on viewing behaviour during commercial breaks. Results from filming 100 households watching TV s ...

The paper examines the attraction of television for viewers. Extensive qualitative research and close analysis of television viewing records highlight an important feature of television viewing behavi ...

The attitudinal classification studied in this research shows a strong predictive validity in the segmented world of subscription channels. This predictive validity was assessed within the nationwide ...

The paper demonstrates that audiences have preferences for viewing specific networks that are not driven solely by program content, that this effect is consistent over time, and considers the implicat ...

This paper looks at what propels a home to finally shift or even to sample a new disruptive programme. The recent launch of Indian Idol (the Indian version of American Idol) is used as a test case. Un ...

Programme Ratings, both actual and forecasted, are the trading currency of the TV industry and therefore the key piece of information that any operator involved in the TV business is mostly interested ...

This study explores how early adopters of DVRs are using them as functional replacements for VCRs and as tools for enhanced viewing of live television. Two national samples totaling 198 users complete ...

The TV has become an indispensable member of most families. In this article Nicki Karet looks at how children view the TV and how it fits into their lives, against a background of growth in digital an ...

In his regular report on media issues, Joe Mandese describes a survey conducted by Media Magazine in the USA, on how planners/buyers views of media influence compare with those of consumers. The two ...

This paper describes a new media research tool - PPR - which can be applied to improve the effectiveness of media planning. PPR – Public and TV Programme Relation Rate – shows the way to understand ho ...

Nigel Sheldon reviews the likely developments of TV and predicts that mass audience TV shows will survive but interactivity will become an increasingly important feature. He quotes from two Henley Cen ...

This article is based on a paper presented by Peter Menneer at the June 2002 ARF/ESOMAR Week of Audience Measurement. He discusses the need for vigilance in audience measurement because ratings form ...

A review of trends in Canadian television audiences, especially for different genres of television programs on Canadian English and French TV, and with particular reference to interest in public affai ...

The paper describes a strategic market research investigation conducted throughout Latin America. The primary objectives of this investigation focused on segmenting the television viewing audience; de ...

This 'best practice' article is a wide ranging review of TV viewing covering (1) TV audiences, their size and composition; (2) TV programmes as a context for advertising; (3) ad avoidance and rejecti ...

Explores the extent to which the UK public is empowered to make decision on how to use broadcast and new media, the findings being based on qualitative and quantitative research carried out over ten y ...

Increasingly, as channels and programs are aired, their competition has encountered revolutionary changes in a broadcasting context. These have led to the need for more simplified and manageable segme ...

The authors recently analysed the local delivery of national television schedules in concert with proposed purchases of spot radio weight on a Designated Market Area basis. The purpose of the analysis ...

Faced with more networks each year and an overwhelming number of program hours, viewers in today's multichannel households successfully whittle down dozens of networks to 12 or 13 regular choices, and ...

This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising Research to be a 'classic' - an article that has withstood the test of time. First published in 1984, Far ...

Brief account of new technology which has been developed for passive monitoring of personal radio and TV reception, including when commercials are zapped. After six years' experimentation, an inaudibl ...

A US study of quality of exposure (defined as `attention') to television programmes and commercials. Follows an earlier paper based on a smaller Canadian pilot study. Nielsen's QUAD ratings of program ...

Television's evolution, especially in view of the changes affecting it (satellites, interactivity, cable TV, mixture with Internet, etc.), will continue to develop via the quality of its proposals. Of ...

This paper reports on a small experiment set in a wider theoretical context of how advertising works. A model of the cognitive, affective, and memory effects of advertising is drawn from the neuroscie ...

An overview of the prospects for digital TV. Discusses: first steps; regulators; the market; infrastructure; consumers; and whether and how TV consumption habits will change. The difficulty of forecas ...