Print media (general): Print production costs

 

Discusses advertising on taxi cabs: who uses it and why, the audience (75% ABC1 in London), the nature of the medium. Creativity, size and placing issues (some examples quoted). Campaigns using 1,000 ...

As is usual at this stage in the economic cycle, the advertising world is currently much concerned with the way in which media rates, particularly television rates, have been rising over the years. Bu ...

Retail advertising, characterised by very thin lead times, late price changes and the need to get the same copy simultaneously to several newspapers, has been a lead sector in adopting ISDN methods wh ...

Production costs in both print and television have risen over the past ten years not only well ahead of inflation, but also substantially ahead of media costs. In both media, production costs, which w ...