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Paper
1.
Growth In a Shrinking Market: The Rise of the Free Daily Newspaper
Piet Bakker, International Newsmedia Marketing Association, August 2005
This paper charts the rise and growing success of free daily newspapers. It includes the success of Metro International, which started its first Metro title in Stockholm, Sweden in 1995, and now prese ...

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Read: 48 times
Paper
2.
Readership research for local free-sheets.
Michael Wirkner, ESOMAR, Publishing, November 1995
Since April 1994 the Bundesverband Deutscher Anzeigenblätter (BVDA) and its member publishers have been pursuing their concept of systematic readership research for editorial and advertising marketing ...

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Read: 18 times
Paper
3.
Regionals: new flavour from Maxwell's house
Alan Garth, Admap, December 1990
Press here. A report on the AFN (Association of Free Newspapers) conference. Speculation that Maxwell and the Mirror Group may be contemplating breaking into the free market in six more major cities. ...

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Read: 2 times
Paper
4.
Press here: How green is your paper?
Alan Garth, Admap, September 1990
Discusses the ecological effect of newspapers, following a speech at a recent Financial Times conference by the chief executive of Westminster Press. The growth of free newspapers in particular has in ...

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Read: 6 times
Paper
5.
Press here - the paids are fighting back
Alan Garth, Admap, February 1990
Reviews the success of the Association of Free Newspapers, and how the paid-for press is fighting back, with the support of the Newspaper Society.

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Read: 5 times
Paper
6.
Pressing on - newspapers in transition 1: Change or decay?
William Phillips, Admap, December 1989
First article in a series. The newspaper revolution of the mid-1980s gave rise to great expectations. But as the 1990s draw near, a number of factors make the new national newspaper business less diff ...

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Read: 4 times
Paper
7.
The first quarter century of the colour supplements
Richard Eyre, Admap, November 1989
A brief history of the colour supplements, which also started 25 years or so ago. The article describes how they spread beyond the quality nationals across all newspapers, following very different edi ...

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Read: 2 times
Paper
8.
Free newspapers and their consequences
Donald Anderson, Admap, November 1989
An account of the extraordinary growth of free newspapers since the early 1970s, and how they have restored competition to the regional press. Regional publishers have had to start measuring their mar ...

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Paper
9.
Press economics and the impact of free newspapers in the UK
R S Thompson, International Journal of Advertising, Vol. 7, No. 4, 1988
This article looks at the recent growth of free newspapers. It describes their success and identifies several important economic advantages which a uniform blanket distribution gives over a paid-for c ...

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Paper
10.
The domestic circulation strategy of the Financial Times
Michael Ryan, Admap, February 1988
The growth in circulation of the Financial Times has been spectacular overseas, but in the UK sales have increased by more than 60% over 20 years, in spite of the long-term strategy of maximising appe ...

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Read: 1 times
Paper
11.
International publishing strategy: the Financial Times (and some others)
Eric de Bellaigue, Admap, February 1988
A comparison of three publications which at first sight look very similar: the Financial Times, the Economist and the Wall Street Journal. All have expanded rapidly in recent years and are profitable, ...

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Read: 9 times


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