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Paper
1.
Net benefit: how the internet is transforming our world
John Naughton, Market Leader, Summer 2006, Issue 33, pp.24-30
This article provides an overview of the communications environment, and adopts the metaphor of 'media ecology' to describe the inter-connectedness of media, and the way changes in the dominance of on ...

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Paper
2.
'Technographic' Segmentation Scheme for Media Planning & MRI Web Magazine Readership Data
Stephen A. Douglas, and Dr J Baim, Advertising Research Foundation, Interactive Media Research, October 1998
This paper's goal is to: Propose (and provide a rationale for) using MRI data to 'Conform' data produced by panels measuring Web magazine/site usage such as the PC Meter, Relevant Knowledge and the NF ...

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