Magazines: Magazine publishing and marketing

 

Argues for the advantages of Zinio, a product for the digital delivery of magazines. Zinio recreates the full hard copy reader experience, with enhancements. Advantages for readers include being able ...

The Association of Publishing Agencies (APA) researches how customer magazines work as a marketing channel. In this article, Hilary Weaver describes two studies that help explain the rise and continu ...

This study compared change in prices paid by consumers with those paid by advertisers for 96 major magazines published continuously between 1980 and 1998. Advertisers are paying a whole lot more while ...

The author, from a major US magazine company, considers the biggest crisis facing magazine publisher in the USA - the chaos, and possible collapse, of the magazine distribution system (to newsstands).

Argues that the worsening economics of production and delivery mean the inevitable demise of paper magazines. Conversion to digital format must accelerate. Digital magazines can revitalise the publis ...

The International Journal of Advertising regularly receives four times as much material as it has space to publish. The retiring editor explains the peer review and other selection procedures used to ...

In April 1999, VNU Tijdschriften (The Netherlands) launched a young women's magazine named One. This launch was preceeded by intensive market research. This paper tells the story of the new magazine a ...

In the second half of 1998 the publishing firm De Agostini Rizzoli opted for a restyling of the magazine Gulliver, envisaging not only changes in graphics but also contents. The study carried out - af ...

This paper examines the role of research in the process of adapting international publishing products to local markets. In this specific case, the goal was to adapt a computer magazine that had been s ...

The author, from Hearst Magazines International, describes how his company has developed global business with international brands such as Cosmopolitan.

This is one of a series of US media reviews published in March 1988 looking back to the previous year, and looking forward to the next. This one features the magazine publishing industry in the USA.

Are on-line publications still magazines? To answer this, the author considers what is essential to the definition of a magazine. The history and development of publishing and reading habits from earl ...

The subject of this contribution is the successful market-launch of the news-magazine FOCUS in Germany in 1993. We shall begin by examining the genesis of the magazine: from the original conceptual vi ...

This report is described as a benchmarking review for publishers. It describes in good detail the range of online and offline options which existed at the time the report was written, including expla ...

Based on data assembled by FIPP and Carat, a leading independent European media specialist, this publication summarises in a convenient form relating to the magazine market key publishing, circulation ...

As in fmcg, not all new magazine brands succeed: a dynamic publishing company has to take some failures in finding winners. The key issues are financial damage limitation, knowing how to recognise and ...

In reviewing John Wharton's important recent book ('Managing Magazine Publishing', Blueprint), the writer also adds insights of his own into the nature and responsibilities of magazine management. Par ...

This report examine aspects of magazine pricing policy, based on two small scale research studies made up of two group discussions and 275 interviews respectively. The findings need therefore to be t ...

This report was commissioned by the PPA to examine profitability of retailing magazines, particularly by independent retailers within the Confectionery, Newsagents and Tobacconists (CTN) group of outl ...

The author discusses how well magazines market themselves, to advertisers as well as readers. Using a four-point matrix, he shows how well various options seem to work, who has done what, and some use ...

A report from the first national conference of the PPA (Periodical Publishers' Association). A main theme was the case for generic advertising to promote magazines. The MPA project in the US, which ma ...

A marketing man's account of a unique magazine, its history and its international success. The Reader's Digest is even more of a marketing case history than a media success story. The article distingu ...