Magazines: History, status, future

 

This paper argues it is not true that print media are being driven out by digital. Print remains the number one advertising medium in the world, for reasons including its ability to target to dedicate ...

This explores some of the implications of the digital revolution for researchers and marketers.

New technologies, primarily the internet, but also digital TV are causing a revolution in the mar ...

This report analyses the nature of the changes affecting the magazine market and the likely impact of new media. It concludes that the number and diversity of magazine titles will continue to grow dr ...