Internet: Web site and page design

 

E-commerce has now achieved high levels of consumer confidence. Those retailers who have invested heavily in it are reaping the rewards. But there is now a need to develop 'second generation' websites ...

The visual strategies employed in top global brands’ local advertising websites were compared between two groups of nations: the Western group, consisting of the US, UK and Germany; and the Eastern gr ...

This study analyzes important content, function, and design elements of brand sites along six dimensions: text information, multimedia information, interface design, loyalist support, promotion synerg ...

A Website Personality Scale (WPS) was developed and validated through a multi-phase process. We investigated the presence of human and brand personality attributes as well as information characteristi ...

Discussion with Jeffrey and Bryan Eisenberg, authors of a recent book 'Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing', showing how businesses can optimise increasingly ...

Stan Rapp, US Editor of Admap, sees the World Wide Web as the extraordinary commercial phenomenon of the modern world - yet very few marketers are capitalising the opportunities it offers. Using pers ...

Existing standards for the audience measurement and vehicle valuation of a website depend heavily on the traffic information of separate web pages. As a result, the hyperlink structure of a website ha ...

The study reported in this paper employed a combination of web-based content analysis and web-assisted personal interviews to identify key characteristics of Web sites and how consumers perceive them. ...

The website schema is conceptualized as the consumer's set of beliefs about information locations, and routes to those locations, on a website. A meta-analysis of three studies, one of them with a stu ...

This study examined effects of structural and perceptual variables on attitude toward II websites. Data were collected from 311 consumers who reviewed four hotel websites. The sites were structurally ...

In order to extend the knowledge of website communication effects this research explores how website visits, and the nature of these visits, affect brand attitude. To be able to investigate these effe ...

Based on prior research, we identified seven factors that customers might consider important in a business-to-business website. Using a rigorous scale development procedure and a field study with 606 ...

Vividence studies reveal that exposure to effective pharmaceutical websites increases consumers’ likelihood to request specific prescription drugs from their physicians. In December 2001 the research ...

This paper examines important issues facing telecommunication firms with regard to their website design. The key finding is that telecom websites are complex by trying to achieve many different roles ...

The study reported in this paper investigated how, as antecedents, personal factors influence consumers' perception of a web site's interactivity in the context of making a purchase decision. A review ...

Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administratio ...

When consumers navigate Web sites, they are said to generate a clickstream, i.e., engage in clicking from Web page to Web page. With respect to these clickstreams, hypertext, schema, and mapping theor ...

This study traces survival of advertising-related Web sites for a five-year period from 1997-2002. Client organizations had the best survival rate, about 70%, while less than 50% of advertising agency ...

Website usability is an increasingly important area of expertise for the Internet economy. Making websites easy to use raises acceptance among users and creates higher rewards for e-commerce sites. Th ...

Default opening of pages are often used by internet novices who have yet to discover how to change them. Large numbers of people visit them and advertising here can raise awareness. More sophisticat ...

This author describes how Compaq developed and implemented a complete web site redesign and branding (and Compaq have a very large and complex web site) using Information Management (IM) methodologies ...

The current research sought to understand the contribution of novelty to the positive outcomes that have been reported in the research on 3D interactions online and in e-commerce. The novelty of 3D pr ...

This research addresses web advertising placement issues by examining two main variables: website reputation and the relevance between website content and banner ad product category. Online data colle ...

Globally, the characteristics of a website that are critical to increasing the likelihood that customers will shop at that site and will come back for future purchases are largely unknown. Actual shop ...

Discusses how brands are visually perceived on the Internet - packs, colours, logos, names etc. - and how this differs from the shopper's experience in a real store. Implications are drawn about the w ...

SpectraCom and Circle 1 Network used qualitative research to develop a Web site for kids for the National Football League (NFL). The NFL wanted a site that would appeal to kids and serve as a tool to ...

In this study, the authors identify twelve dimensions of cyberspace on the Web through factor analyses of data generated by coders of web sites. A lengthy list of Web site attributes is summarised in ...

This paper defines 'usability' in the context of web site development, and describes the roles of various research methodologies in the process. She explains in detail how to conduct a usability test ...

The author describes how his company, Lab6.two.4, assesses the effectiveness of web sites by using an innovative eye-tracking analysis combined with more traditional attitude research.

The purpose of this study was to replicate and extend a previous study (Stevenson, Bruner, and Kumar, 2000) by further exploring the advertising hierarchy-of-effects and its antecedents in the context ...