Internet: Negative effects

 

Using a wealth of examples - from the Diet Coke/Mentos experiments to Dove, Red Bull and Oxfam - Brian Dargan and Matthew Hunt, from DraftFCB, explain the challenge of 'digital extremists'. These are ...

A new approach to modeling the impact of bad corporate news spread through the internet is presented in this paper. Complexity Science concepts are used to simulate how a firm can respond to the sprea ...

This article examines the present state of on-line communication. There is a fundamental argument that can undermine advertisers', agencies' and site owners' relationships. This is about whether onli ...

Argues that marketing by e-mail needs to be used by companies with great care. Reports research (qualitative and quantitative) amongst Internet users to find out how they feel about receiving e-mails. ...

Argues (based on a qualitative research project) that the key to success in e-commerce will lie in the fundamentals of marketing: being helpful to the customer, meeting his needs, building trust. Too ...

A research study revealed that a third of e-shoppers feel that on-line is more complicated than visiting a store and 17% noted that things are more likely to go wrong during e-shopping trips. Some of ...

The Internet may be ready for prime time advertising but many people who create the commercial messages may not be. Consumers may be annoyed at being subjected to advertising messages - in your face, ...