Internet: Affiliate marketing

 

Maz Darvash, chief executive of the Internet Business Group and AffiliateFuture, explains how to get the best out of affiliate marketing. Affiliate marketing involves promoting products on-line using ...

Describes how Sony Electronics are successfully using the internet to generate sales, both directly and through affiliate partners. Interactive websites and content are key. All Sony advertising now u ...

In this article the authors demonstrate how a customer lifetime value approach can provide a better assessment of advertising effectiveness that takes into account postpurchase behaviors such as word- ...

Discusses the benefits for a brand marketer in using affiliate sales channels on the Internet (essentially, pay for performance), things to be careful of in choosing affiliates, and how it links with ...