Individual media: Exhibitions, events

 

Describes the AAAA Media Conference and Trade Show as it enters its eleventh year.

This paper reports on research carried out with UK exhibitors regarding the methods they use for assessing whether their exhibition activities have been effective or not. It was found that differences ...

Argues that there is still a gap between the new media, as driven by the new technology, and how consumers will respond to them. There is little understanding of how people value, consume and interact ...

Describes the development of the Internet in the USA, and how online usage has become routine for nearly a quarter of US adults. Patterns of use, information needs, and the impact on people's lives ar ...

This article describes how to get the most out of trade shows and exhibitions by providing proper marketing support before, during and after the event.

The author addresses the mechanics of event marketing - how to make your sponsorship noticed via structures and signage (from Omni Promotional Products).

This paper offers new insights on exhibiting strategy. It provides a model for strategy planning and implementation and it presents empirical results on dimensions of exhibiting management drawn from ...

Hallmark events offer target-rich environments for marketers. Audience characteristics at a variety of events are described. These characteristics include demographics, lifestyle, satisfaction, recall ...

The paper investigates the complementarity between two dominant elements of the business marketing communications mix, personal selling and trade shows, from an integrated marketing communications (IM ...

The paper investigates the complementarity between two dominant elements of the business marketing communications mix (personal selling and trade shows) from an integrated marketing communications per ...