Data collection methods: Use of new/digital technolo...

 

This paper forecasts how technology will affect market research in the future. The paper is in two parts, by different authors. 1) Software as a service (SaaS), which depends on high-powered computers

All surveys inherently contain a potentially deadly flaw - the act of completing a survey does not mimic the true consumer decision-making process. This paper discusses the utilisation of virtual real ...

The paper describes a new research methodology developed by Repères that makes the most of the technical revolution of digital video. VideoStudy uncovers emotions through a dynamic analysis of the gap ...

This paper is based on the three 'Ps' of innovation: perspective, process and product. It aims to discuss how organisations can make research part of the innovation process, focusing on these three ar ...

This presentation demonstrates how a tool that is as obvious as it is indispensable in the work of the researcher for gathering insights - verbatims - has a much greater potential than its often shodd ...

The present paper proposes a new approach to data collection in marketing research. A simple form of artificial intelligence, commonly referred to as ‘chatbot’ technology, is shown to be a viable way ...

This paper illustrates how digital ethnography helps companies build more meaningful experiences that result in stronger brand loyalty. It asserts that the very tools and technologies contributing to ...

For many reasons hospitals have access restrictions that limit market research and data collection. This paper describes an alternative and efficient method to perform hospital market research using h ...

This paper presents a new method for fragrance evaluation: Direct Gas Chromatography-Olfactometry. All tests were performed with a set of six fragrances representing the sweet and ‘gourmand’ trend eme ...

This paper draws on the authors’ experience in implementing client side, market research department (MRD) portals for more than 20 organizations around the globe with research budgets ranging from $1 ...

This paper will demonstrate how the survey is already impacting on BBC strategy across a wide range of areas, showing the potential of time use data to shape and optimise business efficiency. Above al ...

This paper presents a systematic approach using conjoint analysis on the Internet to understand how package design factors drive response. The approach differs from conventional methods because the us ...

This paper describes a fully automated quality monitoring system that in essence aims to ‘take the researcher out of research’. By reengineering the traditional research process, it is possible to eli ...

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with diff ...

This paper attempts to show the merits of XML as a representation for survey tables. These merits are based largely on the qualities of XML as a document notation and on the quality of XML tools. The ...

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research. New insight into attitudes and behaviour is achieved by researc ...

The authors of this paper address the issue of whether some businesses have over-estimated the strategic value of Information Technology (IT) and so have overspent and chased a payoff that has not mat ...

This paper discusses the way new developments in audio capture and editing technology can enhance the utility of qualitative research for the moderator and clients. Specifically, the authors employed ...

Has technology invaded the domain of qualitative research? Are we, as researchers utilizing it to our advantage? This paper addresses the overall needs regarding reporting, conclusions, and an action ...

This paper utilizes the authors' experience in automotive interior design development within Johnson Controls to provide insight into consumer awareness, design-related issues and vision; art and expe ...

Responding to a call by a major consumer electronics company to accelerate the pace and quality of product development, J Walter Thompson (Detroit) and Moskowitz Jacobs Inc. (New York) developed a new ...

Technological advances are engendering debate on the survey production line, but the process is only part of the story. Are we in the grip of a drive not towards insight but towards mere automation? D ...

This paper examines exciting opportunities for improving traditional interviewing and focus group methodologies using the Application Service Provider (ASP) model, in which software applications are o ...

The aim of this paper is to look at how international research has assisted in bridging the gap between theory and practical market issues. Based on a number of projects undertaken over recent years, ...

With the increasing use of the Internet as a medium for survey data collection, survey program managers might be encouraged to transition programs to the Internet that have previously been conducted u ...

We are witnessing a reduction in the period for which a particular skill set is adequate to sustain productive employment. A reduction in what might be called the 'shelf life' or 'half life' of skills ...

The paper describes a research approach which is particularly suited for international research: a standardized pack test methodology which utilises latest multimedia technologies for on-screen testin ...

This paper summarizes the changes that have and are taking place in research agencies around Europe. It describes how agencies have progressed from a pre-technology era through a basic technology era ...

Both management and consumers have imposed greater demands on the marketing research industry. Clients demand solutions which have ever-increasing cost and time efficiency, and informational value. Su ...

'Collaboration software' tools, developed at the University of Arizona (United States) and used to enhance creativity and decision-making processes in high level business meetings, have been examined ...