Qualitative: Online, internet

 

Although social networking sites such as Facebook are increasingly being regarded as an interesting source of information, there are no specific techniques that adequately address the specific nature ...

The boom in online marketing research represents one of the fastest-growing segments of the research industry. Although the design and quality of online surveys has received widespread attention, litt

The article discusses the rise of 'citizen journalism', and posits that market researchers are like journalists in that their job is to uncover and understand the truth by listening and asking questio

The article describes how a longitudinal online qualitative research study was used to investigate how people respond to delivery of the news. The starting point was a series of questions concerning t

The article argues that that, although the function of e-groups remains roughly the same as their offline counterparts, a number of small evolutions at a technical level have produced a revolutionary

This paper summarises the presentation by Anjali Puri on "Webnography: its evolution and implications for market research" given at the IJMR Research Methods Forum: ‘Methods Matter: Intervie ...

The performance of online focus groups has been extensively documented, but the extant research primarily emphasised the online typing method. In contrast, other potential methods have received little ...

The article describes 'Netnography', an innovative research approach to extract and use online community dialogue for research and innovation purposes. It has four main aspects or research: qualitativ

Discusses how qualitative research technologies can be more effectively used online. The real opportunity seems to be, not online versions of existing qualitative techniques, but qualitative versions

The articles discusses how research can use Web 2.0 and online communities. Benefits include convenient and efficient way to engage with consumers, honest response are gathered and deep findings are g

The article describes a new approach to studying young people by ethnography. A full range of ethnographic methods was used to get a fully rounded picture, including user-generated ethnography and net

It would seem that Web 2.0 is increasingly being seen as providing researchers with a range of new possibilities and opportunities. This paper takes a critical look at the use of Web 2.0 as a research ...

This paper is a case study of a successful web community, I Love Music, from its inception in 2000 through to 2005, when the author stopped running it. While I Love Music and the extended community it ...

This presentation discusses how to use Web 2.0 techniques to 'co-create' new products with consumers, rather than developing a product for them. Such an approach needs to focus on the early stages NPD ...

The market research industry has failed to exploit the opportunities provided by the internet; they use it simply to repeat offline research methods faster and cheaper. Online surveys look the same as ...

As one of the fastest growing subsidiaries worldwide, IBM Brazil has more than doubled its workforce size in the last couple of years to 13,000 employees, distributed in over ten locations. In an effo ...

With the advance of globalization and the new demands imposed by the reality of the 21st century, the search for new routes for the development of market research has become imperative, and the opport ...

This paper, by Tom Ewing of Research International, discusses the core elements of successful web communities. It is based on his experience of running the I Love Music forum, and offers a variety of ...

Advertisers, marketers, and researchers all wrestle with finding the personal human presence in text-based online communication. Social features are present, if subtle. Users of online research must w ...

Online communities offer many opportunities to involve consumers in the daily business of marketers, and to use them as a source of inspiration instead of evaluation. This paper presents a case study ...

Consumer insights are the most important features associated with effective product development. Qualitative research methods are well suited to understand the consumer, most importantly in terms of t ...

This paper describes a newly-developed research method for exploring the behavior, values and needs of people in the virtual environment. It discusses the research methodology for this technique and p ...

Around 70 million blogs have been created worldwide, with around nine million currently running in France. Blogs offer an extraordinary new field of investigation, as millions of instances of electron ...

Online research communities have been generating quite a lot of buzz recently, with many companies creating online communities for customer research around their new products. This paper presents the ...

Laura Morris, an account director at Nunwood, explains open innovation, the concept of inviting customers inside organisations to act as co-developers of exciting new products and services (online and ...

In this article, Magnus Willis, founding partner of Sparkler, contends that we are currently in a third marketing age - the age of consumer collaboration - which has a particular relevance for brand i ...

In this article, Michael White, Vice President, Panels and Communities at MarketTools, argues that traditional methods of developing new products will not come up with the break-through innovations th ...

Web 2.0 refers to the new generation of tools and services on the web which allow private individuals to publish and collaborate in ways previously available only to corporations with serious budgets, ...

This paper illustrates how new technologies such as text and data mining can be used to process and analyze text data on a scale not previously possible. The paper investigates the types of informatio ...

This paper provides an overview of blogging/online-reviews and and how this experience can be captured, measured, evaluated and acted upon by Leisure firms and Market Researchers. An overview of the t ...