Data collection methods: Longitudinal analysis

 

The article describes how a longitudinal online qualitative research study was used to investigate how people respond to delivery of the news. The starting point was a series of questions concerning t

Market research in general, and in the Telecoms sector not least of all, tends towards the rational and the linear, assuming that the market is consciously aware of what it does and why it does it, an ...

Longitudinal patient data has been cited as the largest single gap in healthcare data. This paper shows how a new, patent pending, patient-centric approach to data collection has been designed, using ...

A brand's positioning and values have to touch enduring tangible and emotional needs if they are to work. This is as true in the business environment as it is in the consumer sector. Developing a posi ...

Considers what users need from monitoring research: information to help assess the effects of marketing in quantitative terms, and to provide better understanding of how the ad stimulus led to the obs ...