How ads work: Subliminal ads

 

Previous pageNext pagePage 1 of 1

all[3]papers[3]cases[0]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Paper
1.
The Answer is No: A National Survey of Advertising Industry Practitioners and their Clients about whether they use Subliminal Advertising
Martha Rogers and Christine Seiler, Journal of Advertising Research, Vol. 34, No. 2, March/April 1994
There is wide belief that the U.S. advertising industry uses subliminal advertising. Previous literature on this subject reviewed. The article describes a study among advertising agencies and clients. ...

Summary | Full Text | More Like This
Paper
2.
Public Perceptions of Subliminal Advertising: Why Practitioners Shouldn't Ignore This Issue
Martha Rogers and Kirk H Smith, Journal of Advertising Research, Vol. 33, No. 2, March/April 1993
Although subliminal advertising has long been discredited by academics and the advertising industry, many people still believe that it is used and is effective. The article describes a research study ...

Summary | Full Text | More Like This
Paper
3.
Testimony before the BATF regarding subliminal advertising
Charles Adams, Classic Speeches - 4A's, 1981
In this 1981 testimony to the Bureau of Alcohol, Tobacco and Firearms, Charles Adams discusses subliminal advertising. He claimed that the legislation implemented by the BATF was unfair and not all ag ...

Summary | Full Text | More Like This


1          Page:Previous


















 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc
  |    |  
Subjects