Objectives: Small business, SME research

 

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Paper
1.
Forum - Small business market research: Examining the human factor
Robert P. Hamlin, International Journal of Market Research, Vol. 49, No. 5, 2007, pp.551-571
This Forum article, by Robert P. Hamlin, of the University of Otago, New Zealand, questions if market researchers take sufficient notice of the mindset of those who commission, or consume, their servi ...

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Paper
2.
Application of projective techniques in an e-business research context: a response to 'Projective techniques in market research - valueless subjectivity or insightful reality?'
Elaine Ramsey, Patrick Ibbotson and Patrick McCole, International Journal of Market Research, Vol. 48, No. 5, 2006, pp.551-573
This paper is a response to Boddy's (2005) paper, published in the International Journal of Market Research, 47, 3, which called for more evidence on projective techniques applied to a research proble ...

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