Objectives: Sensory testing, research

 

During the spring and summer of 2007, Givaudan and QualiData executed a global ethnographic study to support the discovery and development of novel chicken flavors. Aiming for intensive consumer immer ...

Marketers have for a long time ignored the importance of the human senses in advertising, especially concerning how sense expressions like scent, music, design, taste or texture contribute to the imag ...

The temporality of sensations has been acknowledged in the food industry, and for a long time has been considered a potential key driver of 'liking'. However, until now no practical method was availab ...

There is a need to better measure the insights and emotional expectations of today's consumers if the fragrance industry is to evolve from a functional to emotional paradigm for building brand identit ...

This paper presents the major results of a qual-quant survey conducted in Europe on the women's fragrance market. The results highlight the importance of the self-image that women wish to project thro ...

This paper discusses the role of fragrance descriptions versus other messaging elements as drivers for two common fragranced products - detergents and fragranced soaps. These two product areas have ve ...

The purpose of this paper is to analyse likeability. The concept has often been a key indicator for market researchers, and has generally been seen as a relatively simple and reliable measure, but it ...

In a world where more and more products launch every day, it is noticeable that their life cycles are considerably reduced. Research shows that only 10% of new product launches in France are actually ...

When a person comes into contact with a fragrance, they experience sensations that are unique to him or her. But this is not a reason why we should not try to describe 'objectively', or as 'objectivel ...

Fragrance Research tends to focus on asking consumers' opinions about fragrances after perfumers and marketers have created and selected them. This paper argues that consumers can, and should, contrib ...

This paper looks at two aspects of fragrances which roughly correspond to sociological and psychological perspectives. Starting from an examination of the sense of smell and the human experience (sens ...

This paper describes the contribution of synaesthesia (the union of the senses) to fragrance branding, including a discussion of experimental evidence that branding adds significantly to the fragrance ...

This paper is as much about the value of memory as the value of a smell. It argues that memories related to smell affect brand loyalty, and may cause consumers to choose one brand, product or service ...

This paper presents a new approach to the measurement of fragrance ‘ideas’ (e.g., a fragrance for today’s woman), based upon the fit of a visual concept to a specific fragrance idea. The features of t ...

This paper explores the role of fragrance in defining a brand’s personality at the point of purchase relative to its packaging. Louis Cheskin’s concept of Sensation Transference provides the basis for ...

This paper is a case study involving a client with a successfully performing brand of fabric conditioner who has acquired another brand in the Australian market. The business strategy was to relaunch ...

This paper discusses the prevalence of sniff-testing in the fragrance industry, and suggests that the over-use of this methodology, in place of home-use testing, often prevents clients from receiving ...

The fact that we are capable of distinguishing many distinct emotions is illustrated by the vast number of emotion-denoting words that exist in most human languages. In the English language, for examp ...

This paper presents a new method for fragrance evaluation: Direct Gas Chromatography-Olfactometry. All tests were performed with a set of six fragrances representing the sweet and ‘gourmand’ trend eme ...

This paper presents research into a method for deriving a consumer relevant emotional image set for a traditionally “functional” product category such as Fabric Softeners. It begins by deconstructing ...

This paper explores the unique challenges in sensory research of fragrances. A new approach to multivariate modeling is presented to explain what consumer qualities with respect to attitudes/beliefs, ...

The paper describes a specific philosophy and a new methodology for conducting fragrance market research, i.e., TEST NOMADE™. The better understanding of the rationale and merits of this methodology a ...

This paper presents a methodology (Flash Profile) which is not product specific but corresponds to a very common problem of linking fragrance industry’s discourse to consumer perception. It will reduc ...

This paper focuses on how the qualitative/quantitative technique of Free-Choice Profiling was used to better understand consumers’ unconscious and emotional reactions to fragrances in liquid fabric so ...

This study set out to establish the optimal colour and fragrance mix for a portfolio of male deodorant fragrances and to identify fragrance opportunities. The aim was to enroll consumers to understand ...

Nowadays it is becoming more and more difficult to develop new fragrances outdoing existing ones in terms of consumer acceptance. Developing testing methods able to identify opportunities for successf ...

This paper reviews those processes that were particularly successful in developing a broader strategic role for research in product design. Along the way, we succeeded in getting more from respondents ...

This paper is intended primarily as a discussion-opener and as such takes a fresh look at the fragrance industry’s use of sniff testing as a means of evaluating fragrances among consumers, examines th ...

This paper provides an overview of the primary research initiative conducted by SPSS MR Online and Aromatherapy Associates in order to better understand and quantify the potential impact of virtual st ...

This paper focuses on how a cross-cultural research program is used to better understand issues of fragrance and consumer insight. At Takasago, the voice of the consumer is integrated into the Creativ ...