Objectives: Opinion research, polling, political res...

 

Within the framework of theoretical and methodological reflection about the discussion group, this paper describes how qualitative research was used in the campaign of Vicente Fox, the new President o ...

During most of the 20th century there was no tradition in Mexico of surveying public opinion and social affairs. Aside from isolated experiences, the fields of sociology and applied social research di ...

The authors describe the use of internet-based surveys to predict the results of 72 races in the US elections of November 2000. The authors describe their results, the methods they used, including the ...

Discusses the use of conjoint measurement in Internet-based research in a political context. The case study described aimed to discover what political positions would be most appropriate for Vice-Pres ...

The present study found the number of undecided voters on forced-choice questions about candidate preferences was roughly three times higher than that on subjective probability questions, and that ele ...

A case history describing how a local authority (Barnsley Metropolitan Borough Council) has used research to identify and develop improved consultation methods, in an are where voter turnout has been ...

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matr ...

This dissertation aims to propose a methodological approach to apply modelling to public opinion polls in order to favour the process which leads from description to explanation and further to predict ...

In principle, we at Harris Black International believe that there should be no difference, sampling error aside, between survey responses elicited through Harris Poll telephone research and Harris Pol ...

RISC analysis shows how people across Europe see happiness and its pursuit.

Previous research has demonstrated the value of using 0-10 probability scales to predict election results. Three experiments are presented that confirm the effectiveness of probability scales for poli ...

Regular research in twenty 'non-western' but 'new' European countries helps decision makers at top political levels (European Union, parliament) analyse and better understand the opinion of the genera ...

This paper uses the event of the death of Diana, Princess of Wales and the public reaction to this event as the context in which to discuss the power of public opinion. It analyses changes in the publ ...

The paper examines current and future Internet usage in Europe. It discusses how the Internet is beginning to be used for data collection in market research and its benefits over other methods. More s ...

This article undertakes an initial evaluation of the performance of the opinion polls in the 1997 Election. Although widely regarded as a successful election for the industry, in sharp contrast to 199 ...

Political opinion polls in Britain have traditionally been conducted using a face-to-face quota sampling methodology. Each interviewer is given an area in which to work (usually either a parliamentary ...

This article discusses the work conducted by opinion poll companies since the 1992 polls disaster. The ensuing five years have seen an extensive debate about why the industry got it wrong, including a ...

An expert on opinion polls discusses their uses and misuses, with particular emphasis on the importance of looking at the long-term trends and not being swayed by short-term shifts. What influences th ...

This paper covers the development of the Continuous Tracking Survey (CTS), a new instrument created for the European Commission to monitor public opinion in the European Union. The survey is carried o ...

The failure of the polls to forecast the eventual outcome of the 1992 election has created a period of uncertainty for all political parties. This paper attempts to explore this failure and has uncove ...

This paper is based on a small survey, or attempted census, of 35 of the leading survey research firms in 13 countries including North America, Europe, Australia, Japan and South Africa. It compares a ...

Researchers traditionally deal with undecided respondents in political polls by reallocating them in the same proportions as decided respondents, or by using allocation models based on turnout or 'lea ...

A discussion of the possible reasons which have been advanced for the poor prediction by the opinion polls of the result of the 1992 election.

The polls seemed to come very seriously unstuck in the 1992 election. Predictions made on the basis of the polls indicated a hung parliament and even that Labour would be the largest single party. In ...

A leading pollster questions some of the suggestions of Debbie Walter in her article on the 1992 election poll failure, Admap July-August 1992 (no.3135).

A distinguished former pollster analyses the issues surrounding the surprise failure of the polls to predict the Conservative majority in the 1992 general election: the influence of polls on behaviour ...