Objectives: Employee, internal, staff research

 

This paper examines what drives employee engagement and work-life happiness across the globe. Differences and similarities are explored between countries, and how this indicator of societal trends int ...

Life is one big story, and as market researchers we take it upon ourselves to tell stories, even one about train drivers and their need for toilet breaks. Using a web of theoretical models encompassin ...

Dave Leonard, founder of Focus on Service LLC, and Michael Lieberman, president of Multivariate Solutions, describe an employee satisfaction study that gauges key factors to keep employees happy and p ...

Rarely does market research shape Board-level decisions at a major plc. But when marketing services company Aegis Group faced the need to evaluate the performance of its Board it turned to research ag ...

Although an important avenue for customer value creation is the interaction between the service frontline employees and their customers, little attention has been paid to the consequences of frontlin ...

ABN AMRO is one of the top three banks in the Netherlands with 570 “bankshops.” It introduced a commercial audit to make bankshop staff and management aware of the required level of customer service; ...

Tony Wardle, a partner at Nimbus Experience, argues that the interaction between employees and customers (and other stakeholders) is a brand’s most powerful medium. Thus customer-facing staff need to ...

This paper describes a case study conducted for Microsoft Danmark in 2002. The aim of the paper is to describe the fruitfulness of involving internal relations of the client company when working with ...

Web surveys are increasingly being used for staff/employee research. They can have seriously misleading effects if performed poorly. The key problem areas are: response rates, biased answers, biased s ...

This paper discusses why big business' desire to rediscover their consumer intuition could be the next big thing regarding the market research industry. No client needs market research, it is a means ...

This paper describes the internal process undertaken by Reckitt Benckiser Brazil in order to achieve their goal, as a socially responsible organization, to attracts, maintain and motivate superior tal ...

This article presents a strong case for the use of freelancers within the communications industry. The author makes it clear that freelancing is no longer an area for those who have experienced redun ...

Many organisations claimed to use the `balanced scorecard business model' to manage their business, but few in the UK have yet introduced the necessary integrated measurement systems. This paper shows ...

This paper describes an on-going project, which questions multi-national organisations with regard to their policy for employees on global assignments. Organisations were asked to participate by compl ...

This paper shares the practical experiences of using the Internet as a data collection channel for surveys among employees. Two surveys conducted on behalf of the largest IT consulting firm in the Nor ...