Industry issues: Attitudes to MR, value of MR

 

This presentation is based on a case study on the process of developing concepts for residential property products. The real estate market in China hasn’t reached its maturity stage and many people ar ...

Michael Harvey of drinks giant Diageo argues that good consumer planners are more valuable than ever, but must be be intimately connected with brand strategy and implementation.

Nick Tanner addresses the issue of market research being used for promotional and public relations' purposes, rather than purely finding the truth. He argues that the research industry's stock respons

This paper summarises presentations given at the WARC Online Research Conference, 4-5 March 2009.

This paper summarises presentations given at the WARC Online Research Conference, 4-5 March 2010

This paper summarises presentations given at the WARC Online Research Conference, 4-5 March 2009

This paper summarises presentations given at the WARC Online Research Conference, 4-5 March 2009.

This paper summarises presentations given at the WARC Online Research Conference, 4-5 March 2009

This article argues that a new model of research is needed, which puts consumers firmly at the centre of a business by involving all members of the marketing and product development teams in continuou

The article discusses engagement and how research is involved in it, specifically between internal decision makers and customers and between decision makers and market research. Reasons why engagement

Market research has often been accused of failing to identify either significant stepchanges in markets or new innovatory products. The possible reasons for this perspective, and the industry's percei ...

Internationally, the Virgin brand is consistently one of the most respected names across the many sectors it operates in. Driving this performance is a business model that is truly unique and rests o ...

Research still fails to demonstrate how it is actively involved in turning results into strategy, and strategy into action. Practitioners now need to be more than researchers; they need to become cons ...

In this article, Geoffrey Precourt, WARC Online's US editor, reports from the ARF's seminar in New York Advertising Week on the latest industry practices in mining the blogosphere for research insight ...

This paper examines the research industry from a business perspective in order to ask (and answer) some questions about the economics and business models underpinning the market research industry. It ...

Much has been written and spoken on how the research industry needs to adapt, about the quest for insight and about new competitive threats to the very existence of the research industry, whether from ...

In this article, Peter Mouncey, Editor of the International Journal of Market Research, and Roderick White, Editor of Admap, report on the MRS Conference 2008. They cover a broad range of themes, incl ...

At its best, market research can offer enormous insights into the potential payback of marketing communications, both in the present and future, and assist organisations in all their key objectives. T ...

This article argues that companies can learn from the political model of campaigning and the research that backs it up. Like a river, the political landscape is always changing with various pressures, ...

This paper builds a case for three 'imperatives' for transforming the current marketing research industry and organizations that compete within it: a need to shift from designing research for projecta ...

Research presentations often overwhelm audiences with endless slides and charts. This debrief phase is arguably the most important part of the research process, but until research has been used to mot ...

This paper examines the challenges involved in making excessive amounts of often disparate information relevant and practical to senior management. It illustrates a process for bringing together the w ...

This paper proposes an ideal model and strategy for modern marketing researchers, based on the thoughts and ideas of Leonardo da Vinci and other masters of the Italian Renaissance. The model outlines ...

This paper reviews how Philips has changed in the way it uses consumer market research during the past 60 years. The 'old' and 'new' approaches are contrasted, with examples. Philips was an early-adop ...

In his Viewpoint in IJMR 48, 3, Nigel Piercy argued that market researchers are obsessed with technique and methodology, rather than providing leadership in management learning. This Forum article cha ...

This article discusses how to create a company environment in which insights and analytics truly nourish the organisation's growth potential. Three best practice questions are discussed: what work are ...

The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public. This paper explores the image of market and s ...

This paper draws on the work of Stephen King, and particularly his perceptive analysis pf the role and value of research, and how it needed to evolve and adapt to stay current with the remarkable soci ...

The whole issue of the relationship between clients and agencies is a conundrum - full of contradictions. On the one hand, clients generally bemoan the lack of high level value delivered by their agen ...

This paper discusses whether researchers really want to become the pro-active, consultant level professionals that they so often claim, or if they are actually happier in a reactive role, applying the ...