Media scheduling and targeting: Schedule evaluation

 

Previous pageNext pagePage 1 of 1

all[4]papers[4]cases[0]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Paper
1.
C-MEEs: cross-media engagement evaluations
Robert Passikoff and Don E Schultz, Admap, October 2007, Issue 487, pp.31-34
In view of the proliferation and ubiquity of media platforms, it is critical that marketers be able to measure cross-media consumption and its effect on consumer engagement, brand development and sale ...

Summary | Full Text | More Like This
Paper
2.
Real-time campaign evaluation
Arie den Boon, Admap, February 2006, Issue 469, pp.24-27
Arie den Boon, Ceo of Daphne Communications Management BV, explains how real-time online research can be used to determine optimum strategic media choice, and frequency. Using a 13-week mixed media c ...

Summary | Full Text | More Like This
Paper
3.
Developing 'Single Source' Media Data and Applying it in Multi-Media Schedule Evaluation
Josephine Bucknull and Peter Masson, Advertising Research Foundation Workshops, Online and Print Research Workshop, October 2000
The paper presents the issues surrounding the evaluation of multi-media advertising schedules and emphasises the need to focus on the individual within the modelling process and in the assessment of ‘ ...

Summary | Full Text | More Like This
Paper
4.
The Future of Multimedia Research
Dr Gerhard Franz, International Journal of Market Research, Vol. 42, No. 4, 2000
The media explosion and the fragmentation of audiences is the hardest current and future challenge for media research. New tools will be needed to support the decision-making in the process of media s ...

Summary | Full Text | More Like This


1          Page:Previous








 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc
  |    |  
Subjects