Television: Coverage

 

Programme Ratings, both actual and forecasted, are the trading currency of the TV industry and therefore the key piece of information that any operator involved in the TV business is mostly interested ...

Discusses how to build television coverage. Optimisers are not enough. There is a need to differentiate between the ability of different programmes to deliver coverage: the industry currently has no t ...

Discusses and illustrates the use and advantages of television optimisers: what they can and cannot do. The main ones available are covered. TV reach optimizers are designed to use individual responde ...

The ability to evaluate a TV schedule on the basis of target audience Reach & Frequency (R&F) has become a major consideration in the assignment of media planning and buying responsibilities for major ...

The objective of this study is to give an answer to the needs, inquires and difficulties faced by the Mexican advertising industry regarding the Reach and Frequency calculation for TV audience in a co ...

Once it has been determined what needs to be said, and to whom, it is important to know how often it needs to be said and how to reach the target audience. Media Audits has developed a modelling techn ...

Discusses media scheduling models. Describes and illustrates a model developed to include `effective reach' (i.e. to ensure that the target audience is reached at a predetermined level of frequency). ...

Changes in the viewing behaviour of the TV audience over the past three years have cast doubts on the reliability of earlier predictor models. This paper describes an expansion of a model previously d ...