Media planning: Frequency, recency

 

Previous pageNext pagePage 1 of 1

all[50]papers[49]cases[0]news[0]classics[1]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Classic paper - a key, timeless read
1.
More Weeks, Less Weight: The Shelf-Space Model of Advertising
Erwin Ephron, Journal of Advertising Research, Vol. 35, No. 3, May/June 1995
Advertising needs continuity, because not being there with a message is like being 'out-of-stock.' Starting with that simple thought this paper reexamines effective frequency theory in the light of ne ...

Summary | Full Text | More Like This


1          Page:Previous

























 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc
  |    |  
Subjects