Individual media: Cinema, video, DVD

 

The cinema offers a good opportunity to reach a younger audience across the globe. The “cinema experience”, with its shared nature, tends to lead to greater attention being paid to advertising, making ...

This article considers case studies where the specific strengths of cinema advertising have been used. Cinema can be powerfully engaging and can create buzz. Examples described are Discovery Channel,

In this introduction to seven articles in the ‘media futures focus’ of Admap’s anniversary issue, the author reviews the changing media landscape for TV, newspapers and magazines, outdoor, internet an ...

In this month’s contribution to ‘Media ink’, Joe Mandese considers the impact of digital video recorders and reports on recent US research from Paul Woolmington (US Media Kitchen) and Lee Smith (Insig ...

Gary Arlen reviews the present state of development of personal video recorders and discusses the dramatic implications they will have on the media scene. He quotes Jamie Keller of Turner Broadcastin ...

A worldwide surge in cinema advertising expenditure underscores the need for additional research into the medium's impact and effectiveness. Proponents argue that among cinema's many virtues are its ...

This paper will highlight the impact of media fragmentation on overall television viewing habits in the United Kingdom and describe how the viewing of pre-recorded videos fits into this environment. F ...

Product placement in motion pictures has grown enormously in recent years, but there is very little empirical research regarding its communication effectiveness. The few prior empirical studies have a ...

This article discusses the issue of cinema screen commercials and suggests that it should be considered within the context of movie theatre intermission time utilization, where the other alternatives ...

This study set out to examine how the present competitive video marketplace fragments audiences along psychological and behavioral dimensions of their television viewing activity. Results suggest tha ...

By 1984, the cinema audience had been almost wiped out by TV, tacky and vanishing theatres and some pretty bad films. Since then there has been steady improvement, thanks largely to the new multiplexe ...

An attitudinal study reveals that most consumers do not object to product placement in motion pictures and prefer it over alternative forms of on-the-screen promotional activities because it is consid ...

Discusses the current state of cable and VCR penetration in the US. Considers the accuracy of previous predictions, and develops new predictions, in terms of penetration, advertising revenues, and the ...

With the rapid growth in VCR penetration levels, the increased usage of VCR will come at the expense of broadcast television viewing. It is also likely that commercials are deleted during recording or ...