Media planning: Channel planning

 

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Classic paper - a key, timeless read
1.
Evaluating cross-channel communications
Tony Regan, Admap, November 2004, Issue 455, pp.24-27
Tony Regan, founding partner of Nylon (WPP’s specialist communications planning business), reviews cross-channel research from a planner’s point of view. Using the Account Planning Group’s book ‘The ...

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