Effectiveness: Employees and internal markets

 

This article discusses the importance of employee engagement and loyalty for supporting brands. Too often, organisational culture is disconnected with brands, so that employees fail to keep the brand

This paper assesses the potential impact of advertising in motivating staff and uniting them behind the aims of a business. It draws on two cases from the IPA dataBANK - those of Tesco and Barnardo's ...

United overcame the fiercely competitive dynamics of the airline market (and the competitive handicap of Chapter 11) to turn its business around. United identified the target key to its profitability ...

For most of its existence advertising has focused on attracting customers. More recently, enlightened organisations have recognised the need to expand their communications efforts to incorporate all s ...